Asia’s 2026 Travel Hotspots Reflect Shift Toward Culture, Community and Conservation

Asia is emerging as a global frontrunner for thoughtful, experience‑driven travel in 2026, according to new rankings released by Rough Guides. The respected travel publisher analysed more than 30,000 trip enquiries and cross‑checked them with insights from on‑the‑ground experts to identify destinations gaining meaningful momentum for the year ahead.

A Region Dominating the Global List

Seven Asian destinations earned places on the worldwide top‑travel shortlist, signalling a broader shift in traveller preferences toward slower, more culturally rooted and environmentally conscious journeys. Bali leads the Asian cohort, ranking third globally, followed by Tokyo, Bangkok, Hanoi, Chiang Mai, Kerala and Palawan.

Why These Destinations Stand Out

• Bali, Indonesia
  Bali’s top ranking reflects a move away from overcrowded hotspots toward creative, community‑centred districts and lesser‑visited regions such as West Bali. Travellers are increasingly drawn to experiences that emphasise art, design and sustainability.
• Tokyo, Japan & Bangkok, Thailand
  Both cities continue to attract repeat visitors thanks to improved transport links and neighbourhood‑focused travel, allowing deeper exploration beyond traditional tourist zones.
• Hanoi, Vietnam
  Hanoi is evolving from a brief city stop to a strategic base for exploring northern Vietnam, aligning with rising interest in regional routes and slower-paced itineraries.
• Chiang Mai, Thailand & Kerala, India
  These destinations reflect growing demand for culture‑first travel, wellness experiences and unhurried journeys. Kerala, which ranked 16th globally, was highlighted for its diverse landscapes—from backwaters to hill stations—and its strong cultural identity.
• Palawan, Philippines
  Palawan’s inclusion underscores renewed global interest in nature-led destinations, particularly those strengthening conservation efforts and sustainable tourism practices.

A Broader Trend in 2026 Travel

Taken together, Rough Guides’ selections point to a clear pattern: travellers in 2026 are seeking destinations that feel grounded, intentional and connected to local communities. The emphasis is shifting from volume-driven tourism to meaningful, place‑based experiences that respect cultural and ecological integrity.